Process Logistics

The group will be briefed and divided into teams of about 10 delegates each.  Each of the teams will have the opportunity to choreograph and practice their portion of the routine.

Their will be Elephants facilitators on hand to go through the routine, song or dance steps and facilitate the rehearsal sessions. The group will conceptualise, script/storyboard, identify the target location and coordinate the overall plan.

From our side we will have two types of facilitators working with the group:

1. Process facilitators: they focus on team dynamics and ensure that the purpose of the day is achieved. In other words, is the right message being delivered through the Flash Mob.
    
2. Technical facilitators: they assist with the routine, the body routing and deployment plan and help capture the best possible footage in the field.

Process

The group will be briefed and divided into teams of about 10 delegates each.  Each of the teams will have the opportunity to choreograph and practice their portion of the routine.

The process is divided into four phases:

1. Pre-production
   • Flash Mob introductory video
   • Brief
   • Delegates are put into teams (this is left to your discretion)
   • Allocation of key hats:
   • The group conceptualises their message, brand connections, visual representation, sourcing music/song and body route plan and deployment plan
   • Rehearsals of the plan/routine
      
2. Production
   • Lights, Camera, Action!
   • The group arrives and mingles in the crowd
   • Camera people are deployed and on standby
   • Actors and actresses/singers & dancers are in the crowd, awaiting the signal
   • The signal is given or Mob Master takes center stage and initiates the Flash, usually via microphone and PA system
   • The music plays and the Flash mob explode into action
      
3. Post-Production
   • The final edit!
   • Our professional editing team will capture all the footage and bring it to life
   • Last minute voice-overs or re-takes are done
   • Music and/or special effects are included
   • Any interviews during the event or post event are edited into the film
   • A digital video disc is authored and the Flash Mob video is uploaded to YouTube and links circulated

Firstly, Flash Mob is used as a platform through which the brand is brought to life. Taking your objectives into account, the brief would be along the lines of: "What does this brand mean to you and how can you express this and infect others to join you in spreading the word"

Secondly, the process gets people behind an idea and creates buy-in from your staff. The Flash Mob, whether a choreographed dance, mime routine or group song is their creative masterpiece.

Thirdly, the process is fun. This is vital in creating buy-in for the actual team build, everyone is having fun while getting behind the brand and a natural by-product is that people get to know each other much better.

Fourthly, the process is applicable for people from all cultures, physical abilities, both genders and personality types because there is a role for everyone.

Lastly, once the team build is over, the final Flash Mob video is uploaded to the web where it can spread, go viral and be viewed internally or by your customers months or even years later. This gives the process legs and affords people the opportunity to ask themselves whether they have achieved their goals or if more work is still needed. It is also often used as a reference when new members join the team to showcase the company's culture, values and brand.