Today, in the fast paced world we live in, some 2 600 years on from the Sun Tzu era, organisations face the same life-threatening environment. We may not lose our lives but our sustainable growth is just as much under threat. So the challenges we face are as severe as those of Sun Tzu's troops.
If our team fails to meet targets, we come under pressure. Managers should be masters at motivating teams, providing support and ensuring that their teams are well trained and resourced.
Team members should be able to rely on their superior communication skills, tactical thinking and natural creativity to find prospects, evangelise and close deals. Mastering these skills, in the face of competition from rivals, legislation, economic, labour and social demands, in an environment where buyers are better trained, better informed and have a multiplicity of choice, is the battlefield of the day!
Though attacking rivals is never good business sense nor is it a mark of professionalism, preparing to meet competition for the business is a necessary part of survival.
That's why it is so important to take Sun Tzu's words to heart: "Know your strengths and weaknesses and those of your organisation; know your prospects and clients and know your competitors and you will not lose any sales battles. The lack of awareness of any of these elements places you in danger of losing the business and the opportunity..."
You can not rely on products and services for their success. You can not expect loyalty from supporting clients who are constantly being bombarded with attractive offers from rivals. You can only sharpen your skills, make the paradigm shift from being tactical "foot soldiers" to strategic leaders. And you can win. Book the Art of War - Xiang Qi for your team today.
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